Facing an outdated and confusing name, we dove headfirst into a full brand relaunch. Our new positioning—“The early reward of medically supervised body shaping gives patients fresh incentive for ongoing inch loss”—set the foundation for the work. We developed a distinctive new name paired with a beautifully simple, elegant logotype. The goal was to introduce the brand in a fresh, compelling way within the retail landscape while clearly differentiating it from competitors. To support a cohesive rollout, we created a Brand Expression Guide to help internal teams and external partners communicate the new brand with clarity, consistency, and confidence.
