GERICKE RHYMES WITH TURKEY

I’m a graphic designer by trade, a creative director by passion, and an Assistant Professor of Design at Loyola University New Orleans by calling. Father, dog lover, and design advocate — those titles fit, but if I’m being honest, I’m really a logo guy at heart. It’s always been my thing, and it always will be. From Fortune 500 giants to scrappy startups that didn't quite make it, from lawyers and doctors to dancers and even grandma—I've crafted logos that tell stories, build identities, and leave lasting impressions. Iconic, personal, timeless… it’s what drives me to keep pushing for my recognition on LogoLounge.

I feel a deep responsibility to work with clients whose missions are ethical, sustainable, and community-driven. I intentionally seek projects where I can shape meaningful outcomes while collaborating with professionals and creatives who enrich the work. My expertise centers on brand design grounded in systems—applications, communication guidelines, and typographic structures that create clear narrative hierarchy. Whether I’m designing a poster, an exhibition catalog, or an interactive PDF, my focus remains on how language and form work together to communicate purpose.

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MFA in Graphic Design University of Illinois Urbana-Champaign

BFA in Graphic Design Missouri State University

Illustration by the one and only D.B. Dowd

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