VARIOUS CALERES FOOTWEAR BRANDS DESIGN

Caleres, Inc., formerly Brown Shoe Company, is a diverse portfolio of global footwear brands. I was contracted to work in the St. Louis office on mostly healthy living brands such as Naturalizer, LifeStride and Dr. Scholl’s Shoes. A majority of my work focused on brand identity and systems, retail and digital engagements, art direction of photography, and overall design ideation.

Naturalizer Winter 2017 French Canadian catalog design.
Creative director: Adam Reichmann; Writer: Tracy Marklein

Naturalizer Autumn 2017 catalog design.
Creative director: Adam Reichmann; Writer: Tracy Marklein

Naturalizer Autumn/Winter 2017 Look Book design concepts.
Creative director: Adam Reichmann; Writer: Tracy Marklein

Whimsical ad campaign concepts for Spring 2016.
Art director: Colby Woodland; Writer: Tracy Marklein

Spring 2016 campaign concepts focused on the authentic, active woman.
Ad layouts conceptual. Photography: Tuan Lee

Fall 2016 Look Book spreads.
Art director: Colby Woodland | Writer: Tracy Marklein
Photography: Anna Wolf

Spring 2016 mood boards art direction and design.
Creative Director: Annie Martineau
Photography: Tawni Bannister
Styling and Props: Pretty Props NYC

Fall 2016 rebrand for N5 premium technology feature.
Art director: Colby Woodland | Writer: Tracy Marklein
Photography: Anna Wolf

LS Revolution is a new, edgier line of shoes at a higher price point.
Writer: Tracy Marklein

Dr. Scholl's Men's launch brochure.
Art director: Laura Coggins | Photographer: Anne Menke

Concepts for a new line of water shoes by Naturalizer.

A collage of creative experiences, connections and collaborations over 20 months.