NEW HONOR SOCIETY BRAND SYSTEM
A storied agency gets bought out and inherets a name where leadership is eventually dismissed and a new agency is born. New Honor Society was ready for a fresh approach. While the name and hand drawn script were a starting point, their manifestion and application were intentionally designed to evolve and change over time. This authentic and tactile system uses recycled papers, stamps, embossers and stickers to customize for form and function and keep production costs in check. I designed a Look & Feel Guide to inspire staff to create and invent materials as needed.