A first of its kind product for a growing demographic in the United Arab Emirates, Greenleaf Sugar sought to bring something special to the market. Produced in Brazil from the finest ingredients, the customized, functional and sustainable packaging system and launch experience is what sets this product apart from all others. I helped design and direct the initial brand identity development and worked closely with our team on the packaging system.

with Momentum Worldwide | Designer: Mark Newman | Writer: Alanna Dugan | Packaging Fabrication: The Product Farm