COMPANION BAKING REBRAND
Companion embarked on an ambitious plan to expand its bakery/cafe business. In conjunction with this expansion, I updated and transformed their identity from logo to package to signage. The core wordmark—birds holding speculative conversations about life, bread and friendship—provided the foundation for an extensive brand strategy.
Because a majority of the design would be produced in-house, we developed a Brand Expression Guide to assist designers and vendors with creating a cohesive presence.