Companion embarked on an ambitious plan to expand its bakery/café business. As part of this growth, I was brought on to update and transform the brand’s identity—from logo to packaging to signage. The core wordmark, featuring birds engaged in speculative conversations about life, bread, and friendship, became the foundation for a comprehensive brand strategy. The resulting look and feel evokes a handcrafted sensibility, inspired by vintage wallpaper patterns and traditional printmaking techniques produced onto various recycled papers.
Because a majority of the design would be produced in-house, we developed a Brand Expression Guide to assist designers and vendors with creating a cohesive presence.
